BLDC hair dryer represents life attitude

Since Dyson high price hair dryer open the situation in the Chinese market , various brands smell the business opportunities and have poured in, such as Panasonic, TESCOM, Philips foreign brands, also have some local brands, as Zhibai, Dream and so on. Digging high price hair dryer market, gradually become a fashion. Our company follow the trend of The Times, developed a BLDC hair dryer, high quality with low price—HD-516.

Despite its small size, it is a must-have personal care product for the home, and the size of the hair dryer industry should not be underestimated. The hair dryer market in China is expanding at a compound annual growth rate of 20%-30%, according to “2018 beauty and health industry research” report released by the China Household Electrical Appliances Association. According to the online monitoring data of Ao Weiyun network, in 2020, China’s hair dryer market achieved sales volume of 32.9 million, with retail sales of about 5.5 billion RMB. The overall scale of the industry decreased by 20% year-on-year from January to May, and began to pick up in the second half of the year, with a year-on-year growth of 3.4%.

About 10 years ago, the positioning of hair dryer products has always been affordable small household appliances, the mainstream price segment of the market concentrated in about 100 RMB. According to GFK data, in 2011, the retail sales of hair dryer products over 400 RMB only accounted for about 5%, while the retail sales of products over 1,000 RMB accounted for about 0%. But in 2017, this data began to jump, the retail sales of 1000 RMB hair dryer surged to 29%, and the high-end market of hair dryer began to appear. The important reason is that hair dryer began to evolve from a simple functional electrical appliance to represent consumers’ personality and attitude as well as the expression of trend concept.

Industry analysts believe that hair dryer has begun to enter the second upgrade stage, constant temperature anion gradually become standard products, with technology as the core selling point of the product no longer has absolute advantage, fashion and other selling points along with the trend, high price appearance of the highest level of high-speed hair dryer gradually become young consumers new favor.

With the rise of the era of Z, hair dryer is more and more crowned with the impression of the trend of science and technology. In addition to the function of blow drying, the products are increasingly integrated into the concepts of scalp care, skin nourishing, mother and baby, safety and health, etc., constantly opening up the track of segmentation, which also provides a good opportunity for the growth and development of the new brand.

Ubetter, is a rising new brand. Welcome to know and try our new products!

Post time: Sep-29-2021